Nick Paul has worked for major event organisers including Reed Exhibition, Hearst Group and Penton Media in commercial roles including heading up sponsorship on World Travel Market. Nick has also run more than 50 technology conferences; delivering events on Search Marketing, Web Optimization, Web Analytics, Social Gaming, Bitcoin and 3D Printing. Nick has been heavily involved in Event Tech since he came up with the idea of an interactive floor plan for sales and worked with Coconnex to develop this pioneering technology. The interactive floor plan for sale is now the de facto way of managing exhibition floor plans across the world. Coconnex’s solution is used to run all of Hyve’s events. Nick has also run Social Selling Workshops for exhibition organisers, including Clarion Events, DMG Events, XEIM and Fresh Montgomery. Nick’s focus has always been on delivering commercially successful events!